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The 12 Days of Design: A Holiday Guide to Happier Marketing

The 12 Days of Design: A Holiday Guide to Happier Marketing

As the holidays draw near, so do the design challenges of finishing the year strong. From last-minute campaign assets to refreshed branding for Q1, your internal marketing team might feel the stress of the season. Don’t worry—we’re here to spread cheer and share 12 design tips that’ll have you singing all the way to the New Year.

On the first day of design, Huston gave to me…

Day 1. Simplicity Shines: Focus on the Essentials

When it comes to design, simplicity isn’t just a trend—it’s a strategy. Think of it like decorating for the holidays: a few well-placed ornaments can make your space feel magical, but overloading every surface turns it into a chaotic snowstorm. The same goes for your design. A clean, uncluttered layout helps your audience focus on what really matters: your message.

Here’s why simplicity works:

It Reduces Cognitive Load: People are bombarded with information every day. A simple design cuts through the noise, making it easier for your audience to process what they’re seeing and take action.

It Highlights the Essentials: By paring down to the necessities, you make sure the most important elements—like your headline, imagery, and call-to-action—are front and center.

It Feels Intentional: Simplicity in design exudes confidence. It shows you’ve made deliberate choices, which can enhance your brand’s credibility.

How to Keep It Simple:

Whitespace Is Your Friend: Don’t be afraid of empty space—it’s like a deep breath for your audience. Whitespace creates a natural flow and draws attention to key elements.

Stick to a Hierarchy: Use headings, subheadings, and consistent font sizes to guide your viewer’s eye. The easier it is to scan your design, the more engaging it becomes.

Limit Your Palette: Stick to a few complementary colors and avoid overloading your design with patterns or gradients. A restrained approach keeps things looking polished.

Eliminate the Unnecessary: Every element should have a purpose. If it doesn’t support your message or improve the user experience, it’s time to say goodbye.

Simplicity in Action:

Imagine a holiday email campaign. A busy design might include flashy GIFs, multiple fonts, and an explosion of festive clip art. Instead, a simple approach might use a bold headline (“Celebrate the Season with Savings”), one compelling image (like your product beautifully wrapped), and a single, clear call-to-action button (“Shop Now”). The result? A design that feels modern, sophisticated, and easy to engage with.

In design (and life), less really is more. Simplify your visuals, clarify your message, and let your audience enjoy a design that feels like a gift—not a puzzle.


Day 2. Consistent Colors: Cohesion Is Key

When it comes to branding, colors aren’t just decorative—they’re foundational. A consistent color scheme is like the thread that ties your designs together, creating a recognizable and professional identity across all touchpoints. Whether it’s a holiday email, a social post, or a direct mail piece, using cohesive colors ensures your audience instantly connects the design to your brand.

Why Consistency in Color Matters:

Builds Brand Recognition: Colors are one of the most memorable elements of your brand. Think about iconic companies like Coca-Cola (red) or Starbucks (green). When you stick to your brand colors, you strengthen your visual identity and make your materials instantly recognizable.

Establishes Trust: Cohesion signals professionalism. If your audience sees wildly different colors across your campaigns, it can feel inconsistent or disorganized, making them less likely to trust your brand.

Simplifies Design Decisions: When you have a defined palette, you don’t waste time deciding “what looks good.” It’s a ready-made shortcut to better design.

Tips for Keeping Your Colors Consistent:

Create a Style Guide: Document your brand colors with their specific codes (RGB, CMYK, Hex). This ensures everyone—whether it’s your internal team or an outside designer—uses the exact same shades every time.

Use Digital Tools: Tools like Adobe Color, Canva, or online color pickers can help you stick to your palette and find harmonious combinations. Many design platforms also let you save brand palettes for easy access.

Choose a Primary and Secondary Palette: Your primary palette should include your core brand colors, while the secondary palette allows for flexibility in accenting campaigns without straying off-brand.

Limit Your Palette: Two or three main colors are usually enough. If you need more variety, consider using shades or tints of your main colors rather than introducing new ones.

What to Avoid:

Color Overload: Using too many colors at once can make your design feel chaotic and hard to process. Remember, your audience shouldn’t need sunglasses to view your work.

Ignoring Accessibility: Make sure your color combinations are easy to read and accessible for people with visual impairments. Tools like contrast checkers can help.

Consistency in Action:

Let’s say you’re designing a holiday promotion. Your brand’s primary colors are navy and gold, with a secondary palette of white and soft gray. A consistent design would use navy as the background, gold for accents and headlines, and white for text. By sticking to this palette, your materials exude professionalism while staying true to your brand identity. Add a subtle gold snowflake or two for that festive touch, and you’re all set.

In the end, your colors tell a story about who you are as a brand. Consistency ensures that the story is clear, memorable, and just as polished as you are. Keep it cohesive—and leave the wild color combos to the holiday lights.


Day 3. Pantone Prophecies: The Power of Color

Color isn’t just a visual choice—it’s a storytelling tool. It sets the mood, conveys emotions, and even drives behavior. When used strategically, color can elevate your brand messaging and connect with your audience on a deeper level. Whether you’re building trust, inspiring action, or creating excitement, the right color can be your secret weapon.

The Psychology of Color:

Understanding the emotional and psychological effects of color can help you craft more impactful designs. Here are some common associations:

Blue: Trust, reliability, calm. Perfect for industries like healthcare, finance, and technology where dependability is key.

Red: Energy, urgency, passion. Ideal for driving action, whether it’s a sale, a donation, or a sign-up.

Yellow: Optimism, warmth, creativity, happiness. Great for brands that want to exude positivity or spark innovation.

Green: Growth, balance, health, nature. A go-to for wellness brands or eco-conscious campaigns.

Purple: Luxury, wisdom, creativity, wealth. Perfect for brands that want to feel premium or inspiring.

Orange: Playfulness, enthusiasm, confidence. Great for drawing attention without the intensity of red.

Black and White: Sophistication, simplicity, timelessness. Often used to balance vibrant colors or create a minimalist aesthetic.

The Pantone Factor:

Pantone’s Color of the Year—a color chosen annually to reflect cultural trends—can be an excellent source of inspiration. But don’t adopt it blindly. If it aligns with your brand values and messaging, it can give your design a contemporary edge. For example, Pantone's 2024 Color of the Year, Apricot Crush, represents optimism and joy—perfect for uplifting campaigns or cheerful branding moments. However, if your brand’s identity is all about elegance and restraint, it might not be the best fit. NOTE: Visit our blog in January as we share our thoughts on the 2025 Pantone Color of the Year.

How to Use Color Strategically:

Start with Your Brand Palette: Build designs around your primary brand colors to maintain consistency. Use additional colors sparingly for emphasis.

Choose Purposeful Accents: Highlight calls-to-action, sale banners, or special promotions with bold, contrasting colors to grab attention.

Balance Is Key: Too much color can overwhelm; too little can feel dull. Use neutral tones or whitespace to balance vibrant elements.

Know Your Audience: Different cultures and demographics interpret colors differently. Research what resonates with your target audience to avoid unintended messages.

Test and Adjust: A/B test color choices to see how they affect engagement. For example, test a red call-to-action button against a blue one to determine what drives more clicks.

Common Color Mistakes to Avoid:

Color Clashing: Using colors that don’t harmonize can confuse your audience and dilute your message. Use tools like Adobe Color or Coolors to create balanced combinations.

Ignoring Accessibility: Ensure your color combinations are readable for everyone, including those with visual impairments. High-contrast designs help your message stand out.

Over-relying on Trends: Colors might be trendy for a moment, but your brand needs longevity. Incorporate trends sparingly without losing your identity.

Pantone Prophecies in Action:

Imagine you’re designing a landing page for a new product launch. Your brand palette includes deep navy, crisp white, and accents of gold. To build trust, you might use navy for the background and gold to highlight key elements like headlines or buttons. Now, if Pantone’s Color of the Year fits your campaign theme, you could use a touch of Apricot Crush to convey warmth and excitement without straying from your core identity.

Color isn’t just about looking good—it’s about communicating effectively. When you understand the power of color and use it with intention, your designs don’t just look polished—they tell a story your audience can feel.


Day 4. CTA Clarity: Click Here for Happiness

A call-to-action (CTA) is like the North Star of your design—it guides your audience toward their next step, whether that’s signing up, shopping, or contacting you. But if your CTAs are hard to find or confusing, it’s like giving your audience a treasure map with no “X marks the spot.” Clarity is key to making your CTAs effective and turning visitors into happy, engaged customers.

The Anatomy of an Effective CTA:

  1. Bold and Visible: Your CTA should stand out on the page. Use a contrasting color to make it pop against the background. For example, a vibrant orange button on a neutral background draws attention immediately.
  2. Clear and Direct Text: Avoid vague phrases like “Submit” or “Click Here.” Instead, use action-oriented language that tells users exactly what they’ll get: “Download the Guide,” “Start Your Free Trial,” or “Shop Holiday Deals.”
  3. Generous Spacing: Don’t crowd your CTA with text or images. Give it breathing room so it stands out and feels easy to click.

Best Practices for CTA Design:

  • Size It Just Right: A button that’s too small feels like a challenge; one that’s too big can overwhelm. Test different sizes to find the sweet spot for your design.
  • Use the Right Shapes: Rounded corners on buttons often feel more inviting, while sharp edges can convey a sense of precision or urgency. Match the shape to your brand tone.
  • Placement Matters: Put your CTA in a place where it’s impossible to miss, such as above the fold on a webpage or centered at the end of an email. For long pages, repeat the CTA at logical intervals.
  • Consider Accessibility: Ensure your CTAs are easy to click or tap, even on mobile. Use clear text labels for screen readers, and test for usability across devices.

Tips for a Standout CTA:

  • Limit Distractions: If your page has competing buttons or multiple CTAs, prioritize the most important action. Too many options can confuse your audience.
  • Use Urgency Wisely: Adding phrases like “Limited Time Offer” or “Only 2 Spots Left” can encourage quicker action—but don’t overuse this tactic, or it will lose its impact.
  • Test Colors and Phrasing: Small changes can make a big difference. A/B test CTA colors and text to see what resonates best with your audience.

CTA Clarity in Action:

Let’s say you’re running a holiday promotion for your business. A CTA like “Learn More” is vague and doesn’t inspire immediate action. Instead, try “Get 25% Off Gifts Today” or “Find Your Perfect Holiday Deal.” Pair it with a bold red button (a color associated with urgency and excitement), and you’ve created an irresistible invitation.

Common CTA Pitfalls to Avoid:

  • Too Much Text: A CTA isn’t a paragraph—keep it short and snappy.
  • Unclear Outcomes: If your audience isn’t sure what will happen when they click, they’ll hesitate. Be explicit about the value they’ll get.
  • Blending In: A CTA that matches the rest of the design in color or size can get overlooked. Make it visually distinct.

Day 5. Minimalist Menus: Don’t Overstuff Your Navigation

Your website’s navigation menu is like a roadmap—it should guide visitors effortlessly to their destination. But too often, menus get overloaded with options, turning the experience into a digital version of navigating a packed mall during the holiday rush. A minimalist menu, on the other hand, offers a gift your audience will treasure: simplicity and clarity.

Why Minimalist Menus Work:

  1. Improves Usability: A streamlined menu helps users quickly find what they need without wading through a sea of choices.
  2. Reduces Cognitive Load: Too many options can overwhelm visitors and lead to decision fatigue. A focused menu keeps their journey stress-free.
  3. Boosts Mobile Experience: With smaller screens, clean and concise navigation becomes even more critical for a positive user experience.

How to Create a Minimalist Menu

1. Prioritize Key Pages

Not every page on your site belongs in the main navigation. Focus on the most important sections—usually your homepage, about, services, blog, and contact information. Use secondary menus or footer links for less critical pages.

Example: Instead of listing all your services in the menu, group them under a single dropdown labeled “Services.”

2. Limit Menu Items

Stick to 5-7 items max in your main navigation. This is the sweet spot for user comprehension. Overloading your menu with options makes it harder for visitors to process.

Pro Tip: If you’re debating what to cut, prioritize based on your goals. What do you most want visitors to click on?

3. Use Clear, Concise Labels

Avoid clever or vague terms that might confuse users. “About Us” is clearer than “Our Story,” and “Contact” is more straightforward than “Drop Us a Line.” Visitors shouldn’t have to guess where a link will take them.

4. Test for Mobile Friendliness

On mobile devices, menus often collapse into a hamburger icon. Test your site to ensure the menu is easy to open, navigate, and close. Dropdowns should be easy to tap without triggering frustration.

5. Leverage Mega Menus (Wisely)

For e-commerce or large sites, mega menus can be a great way to organize lots of content. Just be sure to structure them logically and avoid overwhelming users with too many subcategories.

Common Mistakes to Avoid

  • Overusing Dropdowns: Dropdowns can be helpful, but too many layers deep can frustrate users. Keep submenus simple and intuitive.
  • Ignoring Search Options: For content-heavy sites, a well-placed search bar can reduce the need for an overly detailed menu.
  • Cluttering with Icons: While icons can add visual interest, they shouldn’t replace clear text labels.

Minimalist Menus in Action

Imagine your website menu as a carefully curated holiday buffet. Instead of cramming in every dish from appetizers to desserts, you highlight the essentials: a delicious turkey, a signature side, and a standout pie. Your audience leaves satisfied—not overwhelmed.

For instance, if your business offers multiple services, consider a menu like this:

  • Home
  • About
  • Services (with a dropdown for categories)
  • Blog
  • Contact

It’s clean, concise, and directs visitors exactly where they need to go.

A minimalist menu is your website’s way of saying, “Relax, I’ve got this.” By keeping navigation intuitive and clutter-free, you’ll give your visitors a stress-free experience—no scavenger hunt required. And during the holiday hustle, that’s a gift worth sharing.


Day 6. Speed Solutions: Fast, Not Furious

Waiting for a page to load is the digital equivalent of sitting in holiday traffic. Optimize your website by compressing images and cleaning up your code. It not only improves user experience but keeps you off the naughty list with search engines.

Nobody likes waiting—especially in the digital world, where attention spans are shorter than ever. A slow-loading website feels like sitting in gridlocked holiday traffic: frustrating and time-consuming. And just like holiday shoppers will skip a long line, users will abandon a sluggish website. That’s why optimizing your site for speed isn’t just nice; it’s necessary.

Why Speed Matters

  • User Experience: A fast website keeps visitors happy and engaged, reducing bounce rates and encouraging them to stick around longer.
  • Search Engine Rankings: Google and other search engines prioritize fast-loading sites, so improving speed can help boost your SEO.
  • Conversions: Studies show that even a one-second delay in page load time can reduce conversions by up to 7%. Speed equals sales (or leads).

How to Turbocharge Your Website’s Speed

1. Compress Images

High-resolution images are beautiful but can bog down your site. Compress them to reduce file sizes without sacrificing quality.

  • Best Practices: Use tools like TinyPNG or ImageOptim to optimize JPEGs and PNGs. For even better performance, consider next-gen formats like WebP.
  • Pro Tip: Lazy-load images so they only load as users scroll to them, reducing initial load times.

2. Minimize and Clean Up Your Code

Bloated code slows down websites. Simplify and streamline your CSS, JavaScript, and HTML to make your site leaner and faster.

  • Tools to Try: Use minification tools like Terser or CSSNano to remove unnecessary characters and spaces from your code.

3. Leverage Browser Caching

Enable caching so repeat visitors don’t have to reload your entire site each time they return. This stores elements like images and stylesheets locally, speeding up their experience.

4. Optimize for Mobile

Mobile users expect fast performance, too. Use responsive design and ensure your site is optimized for mobile devices. Tools like Google’s Mobile-Friendly Test can help identify areas for improvement.

5. Reduce HTTP Requests

Each element on your site—images, scripts, fonts—requires an HTTP request. Reduce the number of requests by combining files (e.g., CSS and JavaScript) or using CSS sprites for images.

6. Monitor Performance Regularly

Use tools like Google PageSpeed Insights, GTmetrix, or Lighthouse to track your site’s speed and pinpoint problem areas. Regular checkups ensure you stay on the “nice” list.

Common Speed Traps to Avoid

  • Unoptimized Videos: Host videos on platforms like YouTube or Vimeo instead of your site to avoid bandwidth drain.
  • Third-Party Plugins: Too many plugins or poorly coded ones can slow your site. Regularly audit and remove unused plugins.
  • Unnecessary Animations: Over-the-top animations may look cool but can negatively impact load times and frustrate users.

Speed in Action

Imagine a holiday shopper landing on your site to snag a limited-time deal. If your page takes too long to load, they’re already clicking away to your competitor. By optimizing your site for speed, you’re not just saving their time—you’re giving them a better experience and earning their loyalty.

A fast website is a win-win: visitors get the seamless experience they crave, and you get happier users, better rankings, and more conversions. So, skip the digital traffic jam—optimize for speed, and keep your brand on everyone’s “nice” list this season!


Day 7. Image Intentions: Purposeful Visuals Only

In the world of design, images aren’t just filler—they’re storytellers. The right image can evoke emotion, reinforce your brand, and capture your audience’s attention faster than words ever could. But choosing the wrong image? That’s like putting a broken ornament on your Christmas tree—it stands out, and not in a good way.

Why Image Selection Matters

  1. First Impressions: Images are often the first thing users notice, so they play a big role in shaping perceptions of your brand.
  2. Brand Alignment: Consistent, intentional visuals reinforce your brand’s identity and message.
  3. Emotional Connection: A well-chosen image resonates with your audience, making your content more relatable and memorable.

How to Choose the Right Images

1. Keep It Authentic

Stock photos can be a great resource, but they need to feel genuine. Audiences can spot overly staged or cliché images a mile away, and nothing screams "out of touch" like a cheesy handshake photo or a group of people awkwardly laughing at a computer screen.

  • Look for: Natural lighting, real expressions, and scenes that feel believable.
  • Pro Tip: Opt for custom photography or user-generated content when possible. It’s more authentic and unique to your brand.

2. Align with Your Brand Personality

Your visuals should reflect your brand’s tone and style. Are you playful and fun? Choose vibrant, colorful images. Are you professional and refined? Opt for clean, minimalist visuals with muted tones.

  • Example: A bold, adventurous brand might use dynamic, high-energy images, while a luxury brand might favor sleek, understated visuals.

3. Use Images with Purpose

Every image should serve a specific role in your design or message. Ask yourself:

  • Does this image complement the text or stand alone to tell the story?
  • Does it guide the viewer’s eye or enhance the user experience?
  • Does it evoke the emotion or action I’m aiming for?

4. Match Image Quality to Platform

Low-quality or pixelated images are a big no-no. Always use high-resolution visuals optimized for the platform you’re publishing on—be it your website, social media, or print materials.

Pro Tip: Test how images look across devices, especially on mobile screens.

5. Avoid Overcrowding

Images should enhance your design, not overwhelm it. Use them strategically to support your message, and avoid cluttering your layout with unnecessary visuals.

Tips for Better Image Use

  • Invest in a Good Stock Library: Platforms like iStock, Adobe Stock, or Unsplash offer a range of high-quality options.
  • Use Illustrations or Graphics: If photos don’t fit the vibe, custom illustrations or vector graphics can be a creative alternative.
  • Pay Attention to Accessibility: Include alt text for all images so visually impaired users and search engines can interpret them.
  • Stay Consistent: Use the same filters, styles, or color tones across images to create a cohesive look.

What to Avoid

  • Generic Stock Photos: Think “two businesspeople shaking hands in an empty boardroom.” It’s uninspiring and overused.
  • Images with Watermarks: This signals unprofessionalism and can damage your credibility - not to mention it might be criminal.
  • Mismatched Imagery: Don’t use photos that clash with your content’s tone or message. A sunny beach scene doesn’t work for a winter-themed campaign!

The Star on Top

Imagine your design as a holiday tree: text, layout, and colors form the branches, but the image is the star on top. A well-chosen visual ties everything together, giving your content polish and purpose. So, before you hit publish, take a step back and ask yourself—does this image shine?

Purposeful visuals aren’t just eye candy; they’re strategic tools that amplify your message and make your brand memorable. Choose wisely, and your designs will dazzle like a perfectly decorated tree.


Day 8. Font Felonies: Avoid Typographic Tragedies and Stay Legal, Stay Stylish

Fonts are the unsung heroes of great design. They convey personality, readability, and professionalism—when used correctly. But mismanaging fonts, especially when it comes to licensing, can cause more trouble than running out of toner before printing that big presentation. The good news? Avoiding a "font felony" is easy with a little knowledge and a dash of diligence.

Why Font Licensing Matters

Using an unlicensed font might not seem like a big deal, but it can have serious consequences:

  1. Legal Risks: Fonts are intellectual property, and using them without the proper license can result in fines or lawsuits.
  2. Brand Consistency: Skipping the licensing process often leads to mismatched fonts across platforms, which can dilute your brand identity.
  3. Professionalism: Ensuring your fonts are legitimate reflects well on your organization and avoids embarrassing situations like receiving a cease-and-desist letter.

Common Font Faux Pas (and How to Avoid Them)

1. Downloading Fonts Without Checking Licensing

Just because a font is free to download doesn’t mean it’s free to use. Many fonts have restrictions on commercial use, even if they’re freely available online.

Fix It: Always read the licensing terms before downloading. Look for fonts explicitly marked as “free for commercial use” or purchase licenses from reputable sources like Adobe Fonts, MyFonts, or Google Fonts.

2. Sharing Fonts Without Permission

Fonts aren’t like memes—you can’t just send them to a colleague or contractor. Licensing agreements often specify who can use the font and under what circumstances.

Fix It: If you’re working with a team, make sure everyone involved has their own license.

3. Forgetting to Check Embedding Permissions

Some licenses restrict how fonts can be embedded in PDFs, websites, or apps. Ignoring these rules can lead to display issues or licensing violations.

Fix It: Confirm embedding permissions in the font’s licensing agreement. Opt for web-safe or universally accessible fonts when in doubt.

How to Stay on the Nice List

1. Work with Licensed Fonts

Purchase fonts (myfonts.com) or subscribe to services like Adobe Fonts, which include licensing in their offerings. For budget-conscious projects, platforms like Google Fonts offer a wide selection of free, high-quality options for commercial use.

2. Audit Your Font Library

If you’ve inherited a font library or downloaded a mix of free and purchased fonts, conduct a quick audit. Remove anything without clear licensing information to avoid accidental misuse.

3. Consult a Designer (That’s Us!)

If you’re unsure about licensing or need help choosing a font, let us help! We can recommend fonts that not only align with your brand’s personality but also ensure compliance with licensing rules.

4. Document Your Font Usage

Keep a record of the fonts you’ve purchased or downloaded, along with their licenses. This simple step can save headaches down the road.

Font Felonies in Action (or Inaction)

Imagine spending hours perfecting a presentation for a big client, only to realize the beautiful font you chose renders as Comic Sans on their screen because it wasn’t properly embedded. Or worse, you receive a legal notice because the font wasn’t licensed for commercial use. Avoiding these scenarios is as simple as following the rules and choosing fonts thoughtfully.

Our Go-To Font Recommendations

  • Google Fonts: A robust collection of free, commercial-use fonts, great for web and print.
  • Adobe Fonts: A professional-grade library included with Creative Cloud subscriptions.
  • MyFonts.com: A massive collection of classic to new and popular fonts for purchase.

Closing Thoughts

Fonts are more than just letters—they’re a key part of your visual identity. Managing them responsibly not only protects you from legal trouble but also ensures your designs look polished and professional. So, avoid the font felonies, and let your brand shine with the perfect, legally licensed typeface.

And remember, when in doubt, we’re here to help you keep your fonts festive and your designs flawless!


Day 9. Edit Education: 9 Thoughts for Refining Your Designs

Rule Number 1 in design: Your initial design is never perfect. In fact, good designers often want to get their ideas out of their head and in front of them. The result requires refinement and editing. Whether you’re tweaking a layout, adjusting typography, or reworking color schemes, the goal of editing is always the same: to improve clarity, alignment, and readability. Think of it as gift-wrapping your creative ideas—only the neatest and most intentional touches will do!

Start with Clarity

Before diving into edits, revisit the purpose of your design. Ask yourself:

  • Does it clearly communicate the message?
  • Is the focal point easy to identify?
  • Are any elements distracting or unnecessary?

By ensuring every piece of the design serves the overall purpose, you can streamline your edits and create a more impactful end product.

Stay Aligned

Visual alignment is crucial for a polished, professional look. Misaligned elements can create confusion and make your design feel chaotic. Use gridlines, guides, and snapping tools in your design software to keep everything neat and organized.

Prioritize Readability

Typography can make or break your design. Your beautiful layout means nothing if your audience can’t read it!

  • Font Size & Weight: Ensure text is large enough to read comfortably. Use bold or contrasting colors for emphasis when needed.
  • Line Spacing & Kerning: Maintain enough breathing room between lines and letters to avoid a cramped look.
  • Contrast: Use colors that provide enough contrast between text and background. Accessibility tools like WCAG contrast checkers are invaluable here.

Use Paragraph Style (Thank You, Adobe!)

Styles are the secret weapon of professional designers. They let you tweak individual parts of copy and apply them throughout the layout. Styles are not just to add a font and the size, you can add space afters, indents, borders, background colors and more all with one click. You can also control how the paragraph flows from one column to the next, which can virtually eliminate orphans. 

  • Organize your styles: Name your styles for easy understanding (e.g., “Header,” “CTA Button,” “Customer Quote”).
  • Combine your Paragraph styles with Character styles: Use character styles to slightly modify small areas of text (think bolds, colors and underlines)

Mistakes Happen—Cmd+Z to the Rescue

The undo button is every designer’s best friend. Don’t be afraid to experiment, knowing that you can always backtrack. That said, avoid relying solely on Cmd+Z—take a moment to review changes critically before moving forward.

Get a Fresh Perspective

Sometimes, stepping away is the best edit you can make. Take a short break, then return to your design with fresh eyes. You’ll be surprised at what stands out after a bit of distance.

Seek Feedback (and Actually Use It!)

Editing in a vacuum can lead to blind spots. Share your work with colleagues or trusted advisors to get constructive input.

  • Pro Tip: Frame your feedback requests with specific questions, like, “Does the CTA stand out?” or “Is the layout easy to follow?”

Conduct a Final Review

Before declaring your design “done,” check these essentials:

  • Are all elements aligned and evenly spaced?
  • Is the text error-free and easy to read?
  • Does the design look good across devices (desktop, mobile, tablet)?

Your Holiday Hero: Ctrl+Z

Mistakes are inevitable, but tools like Ctrl+Z (or Command+Z for Mac users) are there to save the day. Combine this with best practices like saving versions and working in layers, and you’ll be well-prepared to handle any editing misstep.

The Gift of Great Design

Editing might not be the flashiest part of the design process, but it’s where the magic happens. By focusing on clarity, alignment, and readability—and using the right tools—you can transform a rough draft into a polished masterpiece.

And remember, if the editing process feels overwhelming, Huston Design is here to lend a hand. From fine-tuning layouts to ensuring every detail aligns with your brand, we’re your creative elves, ready to bring your vision to life.


Day 10. Feedback Fundamentals: The Gift of Growth

Design is rarely perfect on the first try—and that’s a good thing! Constructive feedback isn’t just helpful; it’s essential. The best designs are the result of collaboration, iteration, and a willingness to grow. By inviting feedback early and often, you ensure your designs are not only visually appealing but also effective in achieving their goals.

Start with a Feedback-Friendly Mindset

Feedback can sometimes feel like criticism, but in reality, it’s an opportunity for improvement. Approach it with an open mind and a growth mindset:

Think of it this way: Every suggestion, whether big or small, helps refine your design and make it stronger.

Pro Tip: Separate personal feelings from professional work. The feedback is about the design, not you!

Share Drafts Early

Don’t wait until you think the design is “perfect” to ask for feedback. Sharing early drafts allows your team or stakeholders to weigh in before you’ve invested too much time in details that might change.

Why It Matters: Early input can save you from heading down the wrong creative path, reducing time and frustration.

Bonus Tip: Label drafts clearly (“Initial Draft,” “For Review”) to set expectations.

Ask for Specific Feedback

General comments like “I don’t like it” or “It’s fine” aren’t helpful. Encourage specific, actionable feedback by framing your questions thoughtfully: 

Does the design align with the brand’s tone and message?

Is the call-to-action clear and easy to find?

Are there any elements that feel out of place or confusing?

Include the Right People

While it’s tempting to involve everyone, too many cooks in the kitchen can lead to conflicting opinions. Instead, identify key stakeholders whose input is critical to the design’s success.

Tip: Keep feedback loops manageable by involving a small group of decision-makers or representatives from key departments.

Embrace Testing as Feedback

Feedback doesn’t just come from people—it comes from data, too. Once your design is live, monitor its performance and collect insights:

A/B Testing: Experiment with different versions to see which resonates better.

User Behavior: Use heatmaps, analytics, or surveys to understand how users interact with your design.

Conversion Metrics: Track clicks, sign-ups, or sales to measure effectiveness.

Keep the Conversation Constructive

Feedback sessions should be collaborative, not contentious. Encourage a culture where team members feel comfortable sharing ideas while respecting the designer’s expertise.

For Feedback Givers: Focus on what works and what can improve, rather than just pointing out flaws. Be balanced.

For Designers: Ask clarifying questions if feedback is vague, and don’t be afraid to explain your design choices.

Iterate Thoughtfully

Feedback is invaluable, but not every suggestion needs to be implemented. Prioritize changes that align with the project’s goals and consider the potential impact of each edit.

Pro Tip: Use feedback as a guide, not a directive. The final design should balance input with your expertise as a designer.

Reach Out for an Outside Perspective

Sometimes, an external viewpoint can provide clarity and objectivity that’s hard to achieve within your team. That’s where we come in! As an extension of your creative team, Huston Design offers fresh insights and professional expertise to refine your designs.

Feedback in Action

Think of feedback as unwrapping a present. Each layer reveals something new, whether it’s a perspective you hadn’t considered or an opportunity to fine-tune the details. Regular testing and input ensure your designs aren’t just beautiful—they’re purposeful and effective.

Why Feedback is the Gift That Keeps Giving

Great design thrives on collaboration. By making feedback an integral part of your process, you’re not only improving individual projects but also fostering a culture of continuous growth and improvement. So this holiday season, embrace the gift of feedback—it’s the key to designs that truly shine.

And if you ever need an extra pair of (festive) eyes, Huston Design is here to help. Let’s unwrap your next creative masterpiece together! 


Day 11. Print Partner: Finding the Right Match

Sending a design to print should feel exciting, not anxiety-inducing. But when working with a new print vendor, it can feel as uncertain as a blind holiday gift exchange—will you get the perfect fit or end up with something you can’t use? The key is finding a print partner who understands your needs, communicates clearly, and consistently delivers quality results. Here’s how to make that happen.

Define Your Needs First

Before shopping for a print partner, identify your project’s key requirements:

  • Quality Standards: Are you producing premium brochures or budget-friendly flyers?
  • Turnaround Times: Do you need a quick turnaround or have a flexible timeline?
  • Budget: How much can you spend without compromising the design’s impact?

Having these answers ready will help you filter through potential vendors and communicate your expectations clearly.

Check Their Reputation

A good print partner comes with a solid reputation. Look for reviews, testimonials, or case studies that showcase their reliability and expertise. Don’t hesitate to ask for samples of their work—it’s the best way to judge their quality.

  • Pro Tip: Ask colleagues or industry peers for recommendations. A word-of-mouth referral is worth its weight in gold foil printing!

Communication is Key

Clear and responsive communication is essential for a successful print job. Your print partner should be able to explain options, offer suggestions, and keep you updated throughout the process.

  • Red Flags: Vague answers, slow response times, or a lack of willingness to discuss details.

Ask About Special Features

Not all print jobs are created equal. If your project involves specialty finishes like embossing, foil stamping, or custom die cuts, make sure your print partner has the experience and equipment to handle it.

  • Bonus Point: Find a print representative that offers creative suggestions to elevate your project or make it more economical.

Prioritize Reliability

Your print partner should meet deadlines without compromising quality. Late or poorly executed print jobs can derail entire campaigns, so choose a vendor with a track record of reliability.

  • Pro Tip: Ask about their capacity and backup plans during busy times, like the holiday season.

Consider Local vs. Online

  • Local Vendors: Great for hands-on service, faster proofing, and face-to-face communication. Local vendors have a vested interest in making you a happy client.
  • Online Vendors: More affordable for some items, with streamlined ordering for standard projects. Custom options might not be available for your unique project. Make sure they offer clear proofing processes and solid customer support. 

Build a Long-Term Relationship

The best print partnerships are built over time. Once you find a vendor who meets your needs, nurture the relationship. A trusted partner will become familiar with your brand, making future projects faster and smoother.

  • Pro Tip: Regularly share feedback on their work to help them better meet your expectations.

Finding Your Perfect Print Partner is Worth It

With the right print partner, you can send your designs to production with confidence, knowing they’ll look just as stunning on paper as they do on your screen.

Still feeling unsure? Huston Design has decades of experience working with trusted print vendors. We can help you find the right match, whether you’re printing sleek annual reports, eye-catching brochures, or festive holiday cards. Think of us as your matchmaking elves for print perfection! 


Day 12. Acrobat Acrobatics: 8 Tips for the Free Acrobat

Not everyone has the full Adobe suite—and that’s okay! While Acrobat Reader might feel like the "lite" version of its big sibling, it’s surprisingly powerful when you know a few tricks. Even without Acrobat Pro, you can still work some serious PDF magic. Whether it’s adding comments, merging files, or making a document more user-friendly, there’s plenty you can accomplish with the free version (and maybe a little help from Huston Design).

Comment Like a Pro

Need to provide feedback on a document or gather input from your team? Acrobat Reader allows you to add comments, annotations, and even highlight text.

  • How to Do It: Open your PDF, click on the “Comment” tool, and start marking up the document.
  • Pro Tip: Use the sticky note feature for more detailed feedback—just like a digital Post-it.

Adjust the View for Easy Reading

Sometimes a PDF isn’t formatted for the most comfortable reading experience, especially on smaller screens. Acrobat Reader lets you customize the view so you can focus on the content without squinting.

  • Tips for Customization:
    • Use the “Fit to Page” or “Fit Width” options to adjust the layout.
    • Switch to “Night Mode” for easier reading in low-light conditions.
    • Turn on “Read Aloud” for hands-free accessibility (great for multitasking).

Combine PDFs (with a Little Help)

While merging files is technically a Pro feature, you can often find free tools online to combine PDFs into one document if needed. Alternatively, Huston Design can help create cohesive, beautifully designed multi-page documents for you.

Make Forms More Functional

Have a PDF form that’s not fillable? Acrobat Reader lets you fill and sign basic forms using the “Fill & Sign” tool.

  • How to Do It:
    • Open your PDF and click on the “Fill & Sign” tool.
    • Add text fields, checkmarks, and even your signature without needing a printer or pen.
    • Save and send—all digital, no paper required.

Extract Pages for Easy Sharing

You can’t delete or split pages with Acrobat Reader, but you can always print a specific range as a new PDF to create a custom document.

  • How to Do It:
    • Open the “Print” dialog box.
    • Select the pages you want (e.g., pages 1-5), and choose “Save as PDF” instead of printing.
    • Voilà—a mini version of your original file!

Navigate Like a Ninja

Large PDFs can be overwhelming, but Acrobat Reader’s navigation tools make it easy to find what you need.

  • Bookmarks: If the document has them, bookmarks are like a built-in table of contents.
  • Search Function: Use Ctrl+F (or Command+F) to quickly locate keywords.
  • Page Thumbnails: Enable the thumbnail sidebar for quick visual navigation.

Compress PDFs for Easy Sharing

While compression is technically a Pro feature, free online tools can help reduce file sizes for PDFs. If you’re worried about quality loss, Huston Design can assist in optimizing your files for the perfect balance of clarity and size.

Collaborate with Ease

Acrobat Reader supports basic collaboration by allowing users to save and share annotated files. Simply save your commented PDF and send it to team members for review.

  • Pro Tip: Add clear notes about changes or markups to avoid confusion.

Bonus Huston Design Tip: Know When to Call in the Pros

For more complex tasks like editing text, adding hyperlinks, creating interactive forms, or creating the PDF that ADA-compliant you’ll need the full Adobe Acrobat Pro—or a design partner who has it. That’s where we come in! Huston Design can help refine, optimize, and elevate your PDFs to ensure they’re professional, polished, and brand-consistent.

Unlock the Acrobat Acrobatics

With a little creativity, even the free version of Acrobat Reader can handle plenty of everyday PDF tasks. Whether it’s annotating documents, customizing views, or filling out forms, you can accomplish a lot without breaking the bank. And when the project requires more advanced tools? Huston Design is always here to lend a hand.

Let’s take the stress out of working with PDFs—consider us your Acrobat acrobats! 


This holiday season, let Huston Design be the Santa to your sleigh. Whether you need a little design direction or a full creative workshop, we’re here to help you tackle your design wishlist—no stress, no reindeer required.

Happy Holidays and Happy Designing!