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The Power of Visual Storytelling in Marketing

We’ll just come out and say it: without unique, consistent visual storytelling, you’ll be the marketing equivalent of background noise. Visual storytelling isn’t just a trend; it’s the lifeblood of effective marketing. It’s the secret sauce that makes your audience stop, look and care. 

Read on to discover why visual storytelling is essential and how you can use it to supercharge your graphic design, branding and website design efforts.

Say It Better in Email

If you do business, you need to use email to communicate. 

You can’t control whether you’ll receive long-winded, confusing emails, but you can avoid sending them. 

Here are some sample email makeovers you can use to improve your email skills, as well as facts that underscore the importance of brief and better email communication for business leaders.

The Long-Winded Report Request

Before:

Subject: Request for Monthly Sales Report

Graphic Design: Creative Solutions for Madison Brands & Businesses

For more than 23 years, Huston Design has been the creative force behind some of Madison, Wisconsin’s most enduring companies, organizations and nonprofits. As a graphic design firm with deep Madison roots, we've witnessed firsthand how effective branding and graphic design can transform brands and businesses.

In this article, Huston Design creative director, owner and founder John Huston shares what sets graphic design apart from art, why not all design is good design, and how our approach to design translates into client success.

Wisconsin Magazine of History Gets Fresh Look for the Future

The Wisconsin Historical Society connects people to the past by collecting, preserving, and sharing stories. Now, the Society has big news for the future of their Wisconsin Magazine of History, and we’ve had the pleasure of being part of this amazing project: a major magazine redesign, debuting this month. 

Read on to learn more about the magazine redesign and the work of this important organization for the people of our great state.

Is 2024 Racing Past You? Time to Hit the Accelerator on Your Marketing Goals!

Feel like 2024 is speeding by faster than Mario Andretti? We can relate.

At the risk of sounding like Captain Obvious, it’s June. We’re winding down Q2. Once again this year, there will only be four quarters. So, math wizards, we’re almost halfway through.

How’s your progress against your 2024 marketing priorities? Did you think you’d have more accomplished by this time when you mapped out your 2024 plan last fall?

I hate to break it to you, but the rest of the year will zoom by even faster. 

Overcoming Healthcare Marketing Hurdles: Let's Tackle Them Together

Hello there, healthcare marketing leaders. If you’re feeling the pressure to ramp up your practice’s growth but keep hitting roadblocks, you're definitely not alone. It’s a jungle out there, and navigating the complex terrain of healthcare marketing can be daunting. Let’s break down some common pain points you might be facing and explore how our team at Huston Design can help you clear these hurdles with ease.

Why Recruitment Branding Is Your Secret Weapon in the War for Talent

Let's face it: In today’s job market, finding and keeping the best talent feels more like a high-stakes chess match than a straightforward recruitment process. With job seekers more informed and discerning than ever, how do you stand out? The answer is something that might not be at the top of your list but should be—recruitment branding, also known as employment branding.

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