Bad Times, Better Branding? Lessons from the UW Band’s Famous Fifth Quarter
It’s Badger Football season! It’s a great time of the year to be in Madison with the throng of fans decked out in red and white, and the aroma of brats and Miller Lite in the air, rubbing elbows with 80,000 of our closest friends at Camp Randall. Who’s with us?
Hang on, though.