When WEA Trust approached Huston Design, they were seeking more than just a website refresh; they wanted a more user-friendly website that made it easy for users to find the forms they needed and upload them. They wanted to simplify the in-take process for WEA Trust employees. Plus, WEA Trust also needed a website that was easy to manage and maintain, a particularly important requirement when WEA Trust needed to update over 60 forms each year.
Website upgrade requirements included:
Huston Design adopted a collaborative and client-centric approach, working closely with the client. By leveraging their expertise in user experience design, Huston Design optimized the user path, streamlining the purchasing journey and minimizing friction points.
The website design process started with a discovery meeting to discuss the project vision, intended look/style and functions, as well as any technical constraints. Together Huston Design and WEA Trust assessed existing assets and design to determine what to keep. Finally project goals, roles and timelines were established.
Through constant communication and feedback loops with the client, Huston Design successfully delivered a revamped website that not only met their client's needs but also exceeded customer expectations in terms of usability, information accessibility, and a streamlined enrollment process.
The Huston Design Proven Process For Website Design
Huston Design leaned into the WEA website redesign using a process that has been successful for clients for over 20 years.
Project Timeline - Approximately 16 weeks
Huston Design created pages with improved focus and ease of use. The entire site was built with a laser focus on getting visitors what they needed easily. This included having popular PDF forms strategically placed throughout the site.
Plus, Huston Design applied its graphic design and copywriting expertise to refine client content. In addition, the website was designed to meet strict WCAG and ADA accessibility standards.
Huston Design incorporated accessible design practices, such as providing alternative text for images, ensuring proper color contrast, enabling keyboard-only navigation, incorporating semantic HTML, captioning for multimedia, and ARIA roles for screen reader compatibility.
Not only do these practices ensure compliance and improve user experience for individuals with disabilities, it improves the experience for all users and has positive impacts on SEO.
Other SEO best practices were built-in to ensure WEA Trust solutions would be discoverable in an increasingly competitive employee benefits environment.
We chose Drupal CMS for ease, design flexibility & security, ensuring all aspects of the website responsiveness across devices. Drupal gave the client the ability to add/edit content as well as PDF Forms through an easy to use editor.
In addition, Huston Design led one-on-one training and provided simple documentation for WEA Trust to easily make revisions to their site.
This website redesign wasn’t just a surface-level change; it transformed how users with different skill-levels interacted with the site and displayed easy to follow step-by-step instructions for uploading critical documents securely.
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Upon launch, the new WEA Trust website delivered immediate improvements across the board. Site speed improved. A more intuitive navigation structure and better organization of information and forms led to better user engagement and satisfaction. Users now encountered an updated, visually appealing design that felt inviting rather than overwhelming, encouraging them to explore with ease. WEA Trust employees appreciated the ease with which they could access the information users uploaded from forms on the site.
In the end, Huston Design’s work on WEA Trust’s redesign was not only about updating visuals or optimizing for SEO but about aligning the digital experience with WEA Trusts core values and long-term business goals. The redesign enhanced ease of use and improved content flow, creating a great user experience.
