First Choice Dental (FCD) provides comprehensive, patient-first dental care at clinic locations across the highly-competitive Madison, Wisconsin and Dane County market. Rather than operate as a network of loosely affiliated clinics, as many competitors do, FCD chose a consistent patient experience model that required it to tighten and amplify its brand so it could work across a dozen locations and several marketing channels. The challenge was to set FCD apart in a sea of dental care options, attract new patients and make it easy for existing patients tap into a broader range of specialty services. The result—Huston Design provided comprehensive branding and marketing support during a 10-year period of significant evolution and growth for First Choice Dental, solidifying their position as a premier healthcare provider in the marketplace.
Built compelling and consistent branding with accompanying brand guidelines.
Designed a modern, SEO-optimized website driving 120% year-over-year traffic growth .
Developed and executed integrated marketing strategies including advertising, patient acquisition & community outreach.
Developed and executed content marketing to boost SEO and deepen patient relationships.
Helped First Choice Dental increase new patient growth 30%.
