Integrated Marketing Solutions (IMS), a B2B provider of data-driven services to direct-to-consumer (DTC) businesses, wanted to jumpstart growth. The company had several products and growth initiatives, none of which were making a big impact on sales. The products were sold as standalone and the story for each product was inconsistent. The value proposition was difficult for prospects to understand and embrace.
The challenge was to develop a compelling, informative brand and messaging that told the IMS story and highlighted the role IMS’s suite of products played in solving prospective client’s challenges, while developing and executing a marketing plan and sales collateral to grow the business.
Completed comprehensive research on IMS's existing offerings, customers and competitors
Developed and executed a comprehensive strategic marketing plan.
Created a content marketing plan and calendar.
Repositioned the product assortment.
Redesigned the brand and visual identity package.
Designed & developed the new IMS website.
Built the sales process, sales tools and sales resources for IMS.
Created an events, association and strategic partnership plan.
