The Morgridge Institute for Research (MIR) pushes the boundaries of biomedical discovery, advancing human health with a relentless commitment to “fearless science”. This respected scientific research organization committed to fostering emerging talent faced challenges in attracting top-tier talent, often losing them to well-known research institutes on the coasts. Plus, recruitment efforts were reliant on professors and researchers who were not well versed in using social media and staying on-brand.
Morgridge already had a solid foundation and a strong brand. They needed an agency partner who could refine their recruitment messaging, enhance MIR's appeal to high-caliber students and potential employees, while building upon their established visual identity.
Recognizing Morgridge’s need for a partner who could enhance their existing brand rather than completely reframe it, Huston Design tailored a flexible, solution-oriented approach. Recognizing Morgridge’s preference for adaptability, Huston Design employed a flexible problem-solving structure. Rather than imposing a one-size-fits-all framework, Huston Design asked key questions about their recruitment challenges and tailored deliverables to directly address them.
The team engaged in close collaboration with Morgridge recruitment team, focusing on how to communicate the organization’s story in a way that would resonate with high-potential candidates. Rather than imposing a rigid framework, Huston Design prioritized adaptability, allowing Morgridge’s team to stay actively involved in shaping the message. The collaborative engagement included curation of WOW! stories and creative, eye-catching visuals and refined messaging without disrupting the brand's identity. Throughout Huston Design served as an extension of the Morgridge team, immersing itself in their culture and needs to provide responsive, tailored solutions.
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Huston Design developed an engaging recruitment campaign centered around the “Fearless Science” brand, incorporating print and social media recruitment marketing materials, driving home Morgridge’s value proposition.
Recruitment materials were tailored to capture the attention of a discerning talent pool, using powerful recruitment storytelling and compelling design.
The central deliverable was the 52-page “Fearless Science” magazine, blending storytelling and graphics to showcase Morgridge’s mission, unique culture and values, and opportunities for growth and development.
The visuals were crafted to engage the audience immediately, while the content highlighted Morgridge’s potential as a desirable, forward-thinking employer. The magazine was mailed to top scientists around the globe.
Huston Design also created a mini book HR staff uses to walk interviewees through defining traits during the interview process, covering culture, guiding principles, and research themes and core values that highlight a career at Morgridge.
Finally, Huston Design created social media, presentation, postcard and email templates to help Morgridge stakeholders efficiently and effectively reach target audiences while staying on-brand.
Throughout the engagement the design process was collaborative, enabling Huston Design to quickly adapt to MIR’s requirements while maintaining brand consistency.
Huston Design adapted it’s approach to meet the unique needs and constraints of MIR, creating a solution stakeholders appreciated and used in their recruiting efforts.
The final magazine and collateral package was met with enthusiastic responses. Researchers felt more confident sharing their research and talking about themselves on social media. Morgridge staff appreciated having a cohesive set of branded materials they could use in the recruitment process that helped them tell the Morgridge story more succinctly. This successful collaboration positioned MIR as an ideal place for post-docs and researchers.
