Olbrich Botanical Gardens (OBG) is a 16-acre outdoor botanical garden and 10,000-square-foot conservatory in Madison, Wisconsin. Founded in 1952 and named for its founder, Michael Olbrich, the gardens are owned and operated jointly by the City of Madison Parks and the non-profit Olbrich Botanical Society. OBG serves over 300,000 visitors per year.
The OBG brand lacked consistency which created confusion, weakened trust, and diluted its impact, making it harder to build long-term relationships with donors and visitors who want a seamless experience. OBG needed a strong, consistent brand to stand out more and maximize it’s impact.
Developed a general look for OBG including a new logo and color palette.
Developed brand guidelines.
Created digital and print collateral over the years, from digital banners to ads, newsletters, magazines, and event invitations.
